Publications in: Consumer and firm behaviour

Understanding Consumer Vulnerability in the EU’s Key Markets – February 2016

Sector:Justice and Legal Affairs
Client:understanding-consumer-vulnerability-in-the-eus-key-markets-february-2016
Published: February, 2016
Document type:Report

This study for the European Commission provides a new definition of vulnerable consumers, a new methodology for measuring consumer vulnerability and new insights into the actual patterns of consumer vulnerability. The large scale study employed stakeholder consultations, consumer surveys, focus groups and behavioural experiments across the EU28 plus Iceland and Norway

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Study on the Impact of the Energy Label – and Potential Changes to It – on Consumer Understanding and on Purchase Decisions – January 2015

Sector:Energy economics
Client:EC DG Energy
Published: January, 2015
Document type:Report

This behavioural economics study for the European Commission investigates the impact of potential changes to the EU energy label on consumer understanding and purchasing decisions. The pan-European study uses an online and field experiment combined with a consumer survey and focus groups to provide insights on the performance of alternative label designs.

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Study on the Functioning of the Consumer Credit Markets in the European Union – May 2014

Sector:Consumer Finance
Client:EC DG Health and Consumers
Published: May, 2014
Document type:Report

The study assesses the degree to which Consumer Credit Directive (CCD) fulfilled its principal objectives, namely: a) fostering an internal credit market in the EU, with a positive impact, in particular on cross­border competition; and, b) providing a high level of protection of consumers regarding consumer credits. The study focuses on the impact of the […]

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General Insurance Add-ons: Experimental Consumer Research Report

Sector:Consumer behaviour and protection
Client:Financial Conduct Authority
Published: March, 2014
Document type:Report

Behavioural experiment by LE Europe which formed part of the FCA’s Add-on Insurance Market Study. The experiment with 1,500 UK residents tested for common patterns of consumer behaviour that arise due to add-on insurance mechanisms and assessed how insurance add-ons may lead to poor outcomes for consumers in these markets.

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Financial Conduct Authority Practical Use of Behavioural Experiments in Financial Regulation – March 2014

Sector:Pricing
Client:Financial Conduct Authority
Published: March, 2014
Document type:

The Financial Conduct Authority finds that behavioural experiments have an important role to play in financial regulation, and often provide insights into the ways markets work that may not be possible otherwise. Download the paper on the practical application of behavioural experiments in financial regulation jointly authored by LE Europe and the FCA.

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Using Behavioural Experiments to Identify Consumer Problems in Markets: Partitioned Pricing Practices

Sector:Consumer and firm behaviour
Published: January, 2014
Document type:Presentation

This presentation at the OFT’s Economic Seminar series, considers how behavioural experiments can be used to identify problems consumers can have in markets and details an experiment completed for the OFT on partitioned pricing, the practice of splitting prices into parts. The study identifies that these pricing practices can reduce consumer welfare and lead to […]

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Voluntary Food Labelling Schemes Study

Sector:Consumer protection
Client:EC DG SANCO
Published: January, 2014
Document type:Report

This market study for the European Commission included a pan-European behavioural experiment to test consumer willingness to pay for products associated with voluntary food labelling schemes. The study also included a web sweep of voluntary food labelling scheme in Europe, a consumer survey and assessment of schemes performance with the requirements of the 2010 Commission […]

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Using Behavioural and Experimental Economics to Understand Consumer Behaviour

Sector:Consumer and firm behaviour
Published: August, 2013
Document type:Presentation

Presentation at Copenhagen Summer University, Executive Course in Behavioural Economics and Psychology of Choice 12th – 16th August 2013 This session at the University of Copenhagen provided applied examples of behavioural experiments that have been used to inform policy development. It covers pricing practices, consumer switching and consumer understanding of contracts. The session also explored […]

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Consumer Information on Broadband Speed and Net Neutrality Experiment

Sector:Regulatory economics
Client:Ofcom
Published: November, 2011
Document type:Report

Ofcom has published the report by LE Europe “Consumer information on Broadband Net Neutrality”. This study uses an economic experiment and behavioural economics to test the impact on consumers’ internet package choice of how information about packages is presented. Participants in the experiment were faced with different information frames, including the use of colour coding […]

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Review of Company Surveys of Consumer Willingness to Pay to Reduce the Impacts of Transmission Infrastructure on Visual Amenity

Sector:Regulatory economics
Client:Ofgem
Published: October, 2011
Document type:Report

In the context of potential measures to reduce the visual amenity impacts of existing transmission infrastructure, this LE Europe study for Ofgem provides a critical review of willingness to pay evidence provided to Ofgem by the transmission operators. The first step of the review involved determining a current best practice model for WTP studies assessing […]

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