Publications in: Consumer and firm behaviour

Behavioural Study on the Digitalisation of the Marketing and Distance Selling of Retail Financial Services – April 2019

Sector:Regulators and government
Client:european-commission-consumers-health-food-executive-agency-chafea
Published: April, 2019
Document type:Report

The study looked into the impacts on consumers of practices used by providers of retail financial services when marketing and selling their products online. Moreover, it suggested ways to improve how consumers are informed when looking to obtain financial products, such as consumer credit or bank accounts, on the internet. Some of the main findings: […]

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Pre-contractual Information in Retail Energy Markets – Experimental Consumer Research – October 2018

Sector:Consumer behaviour and protection
Client:ec-dg-justice-consumers
Published: November, 2018
Document type:Report

The European Commission commissioned LE Europe, Deloitte and Ipsos to study pre-contractual information in retail energy markets. The study used desk research, stakeholder consultations, a consumer survey and a behavioural experiment to understand consumers’ decision-making, attitudes and switching behaviour, and how to improve clarity and comparability in energy prices, consumption and contractual information. The study […]

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Behavioural Study on Consumers’ Engagement in the Circular Economy – October 2018

Sector:Regulators and government
Client:european-commission-consumers-health-food-executive-agency-chafea
Published: October, 2018
Document type:Report

The objective of this study was to provide policy-relevant insights on consumers’ engagement in the circular economy. The study involved several research tasks including a literature review across all EU countries as well as third countries, stakeholder interviews, consumer focus groups in 4 EU countries, an online consumer survey in 12 EU countries and an […]

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Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018

Sector:Consumer behaviour and protection
Client:ec-dg-justice-consumers
Published: September, 2018
Document type:Report

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]

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Using Behavioural Science to Drive Behaviour Change in Reducing Risks of STIs – March 2018

Sector:Social care - health interface
Published: March, 2018
Document type:Presentation

Dr Annette Cerulli-Harms spoke at the Public Policy Exchange conference on Student Sexual Health and Well Being on March 8th 2018 about how behavioural economics can be used to change the way we speak about sexual health. Annette explained the relevance of behavioural economics and cognitive biases in the area of public health including sexual […]

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Study on Consumers’ Decision-making in Insurance Services: A Behavioural Economics Perspective – November 2017

Sector:NGOs and consumer advocacy
Client:ec-dg-justice-consumers
Published: November, 2017
Document type:

This study focused on consumers’ decision-making in the non-life insurance market when purchasing domestically and cross-border. It tested ways to help consumers make better decisions using a behavioural experiment, collected complementary data on the supply side of the market, and examined potential savings consumers could make.

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Behavioral Economics Guide 2017

Sector:Regulators and government
Client:behaviouraleconomics-com
Published: June, 2017
Document type:Report

LE Europe is happy to announce that we are a corporate sponsor and contributor to the Behavioral Economics Guide 2017, which this year has a forward from Cass R. Sunstein of Harvard University. First released in 2014, this now yearly publication provides an introduction to the field, developments in the behavioural sciences, insights from practitioners, […]

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Understanding Consumer Vulnerability in the EU’s Key Markets – February 2016

Sector:Justice and Legal Affairs
Client:understanding-consumer-vulnerability-in-the-eus-key-markets-february-2016
Published: February, 2016
Document type:Report

This study for the European Commission provides a new definition of vulnerable consumers, a new methodology for measuring consumer vulnerability and new insights into the actual patterns of consumer vulnerability. The large scale study employed stakeholder consultations, consumer surveys, focus groups and behavioural experiments across the EU28 plus Iceland and Norway

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Consumer Market Study on the Functioning of Legal and Commercial Guarantees for Consumers in the EU – December 2015

Sector:Regulators and government
Client:european-commission
Published: December, 2015
Document type:Report

This study for the European Commission explores how well markets for Legal and Commercial Guarantees (LCGs) operate for consumers in Europe. The study includes consumer surveys and behavioural experiments to investigate how well consumers understand LCGs. The study provides policy recommendations to remedy any shortcomings detected. In particular, the results of will be used to […]

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Study on the Coverage, Functioning and Consumer Use of Comparison Tools and Third-party Verification Schemes for Such Tools – March 2015

Sector:Regulators and government
Client:european-commission-executive-agengy-for-health-and-consumers-eahc
Published: March, 2015
Document type:Report

The European Commission has published the study on consumers’ use of comparison tools. As part of the study LE Europe completed a behavioural experiment in 15 EU countries that investigated consumer understanding and use comparison tools. The study forms part of the evidence base used by the Commission to develop, together with stakeholders, a series […]

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