Practice Area:
Client:	understanding-consumer-vulnerability-in-the-eus-key-markets-february-2016
Published:	February, 2016
Tagged:	behavioural and experimental EC/EEA UK

This study for the European Commission provides a new definition of vulnerable consumers, a new methodology for measuring consumer vulnerability and new insights into the actual patterns of consumer vulnerability. The large scale study employed stakeholder consultations, consumer surveys, focus groups and behavioural experiments across the EU28 plus Iceland and Norway