Study on consumers’ decision-making in insurance services: A behavioural economics perspective – November 2017

Practice Area:
Client: ec-dg-justice-consumers
Published: November, 2017
Tagged: 2017 behavioural economics behavioural finance consumer behaviour consumer finance consumer protection cost benefit analysis EC/EEA EU experimental economics

This study focused on consumers’ decision-making in the non-life insurance market when purchasing domestically and cross-border. It tested ways to help consumers make better decisions using a behavioural experiment, collected complementary data on the supply side of the market, and examined potential savings consumers could make.