Practice Area: | Behavioural Economics |
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Client: | EC DG Energy |
Published: | January, 2015 |
Tagged: | consumer behaviour EC/EEA experiments |
This behavioural economics study for the European Commission investigates the impact of potential changes to the EU energy label on consumer understanding and purchasing decisions. The pan-European study uses an online and field experiment combined with a consumer survey and focus groups to provide insights on the performance of alternative label designs.