Voluntary food labelling schemes study

Practice Area: Behavioural Economics
Published: January, 2014
Tagged: EC/EEA quantitative analysis

This market study for the European Commission included a pan-European behavioural experiment to test consumer willingness to pay for products associated with voluntary food labelling schemes. The study also included a web sweep of voluntary food labelling scheme in Europe, a consumer survey and assessment of schemes performance with the requirements of the 2010 Commission guidelines for voluntary certification schemes for agricultural products and foodstuffs.

The report can be downloaded here.