Practice Area:	Behavioural Economics
Client:	EC DG SANCO
Published:	January, 2014
Tagged:	EC/EEA quantitative analysis report

This market study for the European Commission included a pan-European behavioural experiment to test consumer willingness to pay for products associated with voluntary food labelling schemes. The study also included a web sweep of voluntary food labelling scheme in Europe, a consumer survey and assessment of schemes performance with the requirements of the 2010 Commission guidelines for voluntary certification schemes for agricultural products and foodstuffs.

The report can be downloaded here.