Tag Archives: mystery shopping
Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018
| Client: | ec-dg-justice-consumers | |
|---|---|---|
| Published: | September, 2018 |
The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]