Using behavioural and experimental economics to understand consumer behaviour

Practice Area: Behavioural Economics
Client: N/A
Published: August, 2013
Tagged: EC/EEA

Presentation at Copenhagen Summer University, Executive Course in Behavioural Economics and Psychology of Choice 12th – 16th August 2013

This session at the University of Copenhagen provided applied examples of behavioural experiments that have been used to inform policy development. It covers pricing practices, consumer switching and consumer understanding of contracts. The session also explored points to consider when designing behavioural experiments and the strengths and limitations when translating observations from experiments to the field setting.