Competition-promoting consumer behaviour

Sector: Competition, Regulation and Business | Public Policy
Client: Danish Competition and Consumer Authority
Published: March, 2011
Document type: Report 
Tagged: quantitative analysis stakeholder surveys and consultations EC/EEA

The Danish Competition and Consumer Authority (DCCA) has published two reports analysing the interactions between consumer behaviour and competition in retail markets; one of which was written by LE Europe. The study undertaken by LE Europe analyses consumer behaviour during the purchasing processes and is based on a survey of 6,000 Danish consumers. The study focuses on consumer behaviour in six sectors: banking, pensions, groceries, consumer electronics, real estate agents and auto repair. Based on the survey results, the report assesses the extent to which consumers are active in these sectors and as a result exert competitive pressures on businesses.

The second report published is written by the DCCA and builds on the results of LE Europe’ research and other consumer research undertaken as part of DCCA’s analysis of “competition-promoting consumer behaviour”.