Tag Archives: mystery shopping

Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018

Client:ec-dg-justice-consumers
Published:September, 2018

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]

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