Publications in: Behavioural Economics

Understanding Consumer Vulnerability in the EU’s Key Markets – February 2016

Client: understanding-consumer-vulnerability-in-the-eus-key-markets-february-2016
Published: February, 2016

This study for the European Commission provides a new definition of vulnerable consumers, a new methodology for measuring consumer vulnerability and new insights into the actual patterns of consumer vulnerability. The large scale study employed stakeholder consultations, consumer surveys, focus groups and behavioural experiments across the EU28 plus Iceland and Norway

Consumer Market Study on the Functioning of Legal and Commercial Guarantees for Consumers in the EU – December 2015

Client: european-commission
Published: December, 2015

This study for the European Commission explores how well markets for Legal and Commercial Guarantees (LCGs) operate for consumers in Europe. The study includes consumer surveys and behavioural experiments to investigate how well consumers understand LCGs. The study provides policy recommendations to remedy any shortcomings detected. In particular, the results of will be used to […]

Study on the Coverage, Functioning and Consumer Use of Comparison Tools and Third-party Verification Schemes for Such Tools – March 2015

Client: european-commission-executive-agengy-for-health-and-consumers-eahc
Published: March, 2015

The European Commission has published the study on consumers’ use of comparison tools. As part of the study London Economics completed a behavioural experiment in 15 EU countries that investigated consumer understanding and use comparison tools. The study forms part of the evidence base used by the Commission to develop, together with stakeholders, a series […]

Study on the Impact of the Energy Label – and Potential Changes to It – on Consumer Understanding and on Purchase Decisions – January 2015

Client: EC DG Energy
Published: January, 2015

This behavioural economics study for the European Commission investigates the impact of potential changes to the EU energy label on consumer understanding and purchasing decisions. The pan-European study uses an online and field experiment combined with a consumer survey and focus groups to provide insights on the performance of alternative label designs.

The Handbook of Competition Economics 2015 – Czech Republic – October 2014

Published: October, 2014

The article reviews 2013-14 developments in the competition area in the Czech Republic.

Study on the Functioning of the Consumer Credit Markets in the European Union – May 2014

Client: EC DG Health and Consumers
Published: May, 2014

The study assesses the degree to which Consumer Credit Directive (CCD) fulfilled its principal objectives, namely: a) fostering an internal credit market in the EU, with a positive impact, in particular on cross­border competition; and, b) providing a high level of protection of consumers regarding consumer credits. The study focuses on the impact of the […]

Voluntary Food Labelling Schemes Study

Client: EC DG SANCO
Published: January, 2014

This market study for the European Commission included a pan-European behavioural experiment to test consumer willingness to pay for products associated with voluntary food labelling schemes. The study also included a web sweep of voluntary food labelling scheme in Europe, a consumer survey and assessment of schemes performance with the requirements of the 2010 Commission […]

Barriers to Cross-border Health Care: Can Behavioural Insights Help?

Client: N/A
Published: September, 2013

Presentation at European Commission conference on Applying Behavioural Insights to Policy-Making 30th September 2013.

Using Behavioural and Experimental Economics to Understand Consumer Behaviour

Client: N/A
Published: August, 2013

Presentation at Copenhagen Summer University, Executive Course in Behavioural Economics and Psychology of Choice 12th – 16th August 2013 This session at the University of Copenhagen provided applied examples of behavioural experiments that have been used to inform policy development. It covers pricing practices, consumer switching and consumer understanding of contracts. The session also explored […]

Research on EU Product Labelling

Client: EC DG Energy
Published: December, 2012

This study by London Economics, Ipsos MORI and AEA investigated the possibility of creating a product label which provides consumers with information about the environmental lifecycle performance of products (televisions, washing machines and light bulbs). The information may be added to the current EU Energy Efficiency label. Pan-European behavioural experiments  were used in conjunction with […]