Empirical Testing of Consumers’ Perceptions of Differences in Package and Product Version of Seemingly Identical Branded Food Products
Client: | ||
---|---|---|
Published: | July, 2023 |
LE Europe worked with the European Commission’s Joint Research Centre to investigate how the design of food packaging affects consumers’ perceptions, beliefs about differences between products, and ability to make informed purchasing decisions. The study used data collected via an online survey and experiment to provide insights on two fronts: it informs policymakers whether, and […]