Study on the impact of the energy label – and potential changes to it – on consumer understanding and on purchase decisions – January 2015

Practice Area: Behavioural Economics
Client: EC DG Energy
Published: January, 2015
Tagged: consumer behaviour EC/EEA experiments
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This behavioural economics study for the European Commission investigates the impact of potential changes to the EU energy label on consumer understanding and purchasing decisions. The pan-European study uses an online and field experiment combined with a consumer survey and focus groups to provide insights on the performance of alternative label designs.