Practice Area:	Behavioural Economics | Public Policy
Client:	EC DG Energy
Published:	December, 2012
Tagged:	EC/EEA ex-ante evaluation experiments qualitative analysis quantitative analysis

This study by London Economics, Ipsos MORI and AEA investigated the possibility of creating a product label which provides consumers with information about the environmental lifecycle performance of products (televisions, washing machines and light bulbs). The information may be added to the current EU Energy Efficiency label. Pan-European behavioural experiments  were used in conjunction with focus groups and surveys to assess consumers understanding, purchasing behaviour and willingness-to- pay when products are affixed with alternative labels.