Publications in: Behavioural and experimental economics

A Pandemic’s Worth of Change – June 2021

Client:webloyalty
Published:June, 2021

London Economics and Webloyalty reveal the top consumer trends formed during the pandemic which are here to stay and how behavioural economics can help your firm thrive post-pandemic.

Consumers’ Engagement in the Circular Economy: Results from a Large Scale Behavioural Experiment and Survey in the EU

Client:CHAFEA
Published:October, 2019

Divisional Director James Suter presented LE Europe’s study for the European Commission on consumer behaviour in the Circular Economy at the 2019 PLATE (Product Lifetimes and the Environment) conference on 20th September 2019 in Berlin. James explained how the findings of the study could be used by policy makers to increase consumers’ engagement in various […]

Behavioural Study on the Digitalisation of the Marketing and Distance Selling of Retail Financial Services – April 2019

Client:european-commission-consumers-health-food-executive-agency-chafea
Published:April, 2019

The study looked into the impacts on consumers of practices used by providers of retail financial services when marketing and selling their products online. Moreover, it suggested ways to improve how consumers are informed when looking to obtain financial products, such as consumer credit or bank accounts, on the internet. Some of the main findings: […]

Pre-contractual Information in Retail Energy Markets – Experimental Consumer Research – October 2018

Client:ec-dg-justice-consumers
Published:November, 2018

The European Commission commissioned LE Europe, Deloitte and Ipsos to study pre-contractual information in retail energy markets. The study used desk research, stakeholder consultations, a consumer survey and a behavioural experiment to understand consumers’ decision-making, attitudes and switching behaviour, and how to improve clarity and comparability in energy prices, consumption and contractual information. The study […]

Behavioural Study on Consumers’ Engagement in the Circular Economy – October 2018

Client:european-commission-consumers-health-food-executive-agency-chafea
Published:October, 2018

The objective of this study was to provide policy-relevant insights on consumers’ engagement in the circular economy. The study involved several research tasks including a literature review across all EU countries as well as third countries, stakeholder interviews, consumer focus groups in 4 EU countries, an online consumer survey in 12 EU countries and an […]

Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018

Client:ec-dg-justice-consumers
Published:September, 2018

The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]

Study on Consumers’ Decision-making in Insurance Services: A Behavioural Economics Perspective – November 2017

Client:ec-dg-justice-consumers
Published:November, 2017

This study focused on consumers’ decision-making in the non-life insurance market when purchasing domestically and cross-border. It tested ways to help consumers make better decisions using a behavioural experiment, collected complementary data on the supply side of the market, and examined potential savings consumers could make.

Consumer Market Study on the Functioning of Legal and Commercial Guarantees for Consumers in the EU – December 2015

Client:european-commission
Published:December, 2015

This study for the European Commission explores how well markets for Legal and Commercial Guarantees (LCGs) operate for consumers in Europe. The study includes consumer surveys and behavioural experiments to investigate how well consumers understand LCGs. The study provides policy recommendations to remedy any shortcomings detected. In particular, the results of will be used to […]

Study on the Coverage, Functioning and Consumer Use of Comparison Tools and Third-party Verification Schemes for Such Tools – March 2015

Client:european-commission-executive-agengy-for-health-and-consumers-eahc
Published:March, 2015

The European Commission has published the study on consumers’ use of comparison tools. As part of the study London Economics completed a behavioural experiment in 15 EU countries that investigated consumer understanding and use comparison tools. The study forms part of the evidence base used by the Commission to develop, together with stakeholders, a series […]

Study on the Impact of the Energy Label – and Potential Changes to It – on Consumer Understanding and on Purchase Decisions – January 2015

Client:EC DG Energy
Published:January, 2015

This behavioural economics study for the European Commission investigates the impact of potential changes to the EU energy label on consumer understanding and purchasing decisions. The pan-European study uses an online and field experiment combined with a consumer survey and focus groups to provide insights on the performance of alternative label designs.