Publications in: Behavioural Economics
Empirical Testing of Consumers’ Perceptions of Differences in Package and Product Version of Seemingly Identical Branded Food Products
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| Published: | July, 2023 |
LE Europe worked with the European Commission’s Joint Research Centre to investigate how the design of food packaging affects consumers’ perceptions, beliefs about differences between products, and ability to make informed purchasing decisions. The study used data collected via an online survey and experiment to provide insights on two fronts: it informs policymakers whether, and […]
Assessing Impact of a Flat and Variable Deposit Fee for Romanian Deposit Return Scheme – December 2021
| Client: | alucro-romania | |
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| Published: | December, 2021 |
As countries seek to reduce waste and boost recycling, many are considering Deposit Return Schemes for drinks packaging. Designs vary from fixed to variable deposits. LE’s study on the design of a Deposit Return Scheme in Romania illustrates that countries should consider carefully the design features of these schemes. The summary report can be downloaded […]
A Pandemic’s Worth of Change – June 2021
| Client: | webloyalty | |
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| Published: | June, 2021 |
London Economics and Webloyalty reveal the top consumer trends formed during the pandemic which are here to stay and how behavioural economics can help your firm thrive post-pandemic.
Consumers’ Engagement in the Circular Economy: Results from a Large Scale Behavioural Experiment and Survey in the EU
| Client: | CHAFEA | |
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| Published: | October, 2019 |
Divisional Director James Suter presented LE Europe’s study for the European Commission on consumer behaviour in the Circular Economy at the 2019 PLATE (Product Lifetimes and the Environment) conference on 20th September 2019 in Berlin. James explained how the findings of the study could be used by policy makers to increase consumers’ engagement in various […]
Behavioural Study on the Digitalisation of the Marketing and Distance Selling of Retail Financial Services – April 2019
| Client: | european-commission-consumers-health-food-executive-agency-chafea | |
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| Published: | April, 2019 |
The study looked into the impacts on consumers of practices used by providers of retail financial services when marketing and selling their products online. Moreover, it suggested ways to improve how consumers are informed when looking to obtain financial products, such as consumer credit or bank accounts, on the internet. Some of the main findings: […]
Pre-contractual Information in Retail Energy Markets – Experimental Consumer Research – October 2018
| Client: | ec-dg-justice-consumers | |
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| Published: | November, 2018 |
The European Commission commissioned LE Europe, Deloitte and Ipsos to study pre-contractual information in retail energy markets. The study used desk research, stakeholder consultations, a consumer survey and a behavioural experiment to understand consumers’ decision-making, attitudes and switching behaviour, and how to improve clarity and comparability in energy prices, consumption and contractual information. The study […]
Behavioural Study on Consumers’ Engagement in the Circular Economy – October 2018
| Client: | european-commission-consumers-health-food-executive-agency-chafea | |
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| Published: | October, 2018 |
The objective of this study was to provide policy-relevant insights on consumers’ engagement in the circular economy. The study involved several research tasks including a literature review across all EU countries as well as third countries, stakeholder interviews, consumer focus groups in 4 EU countries, an online consumer survey in 12 EU countries and an […]
Online Market Segmentation – Experimental Consumer Research and Economic Valuation – August 2018
| Client: | ec-dg-justice-consumers | |
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| Published: | September, 2018 |
The European Commission commissioned LE Europe, Deloitte and Ipsos to study online personalised pricing and offers and targeted advertising. The study used desk research, stakeholder consultations, mystery shopping, a consumer survey and a behavioural experiment to understand how e-commerce websites use consumers’ personal information, and consumers’ attitudes and behaviour when faced with personalisation online. The […]
Single Digital Gateway: How EU Could Meet Expectations of Citizens and Businesses? – March 2018
| Client: | european-commission | |
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| Published: | March, 2018 |
A briefing by Dr Charlotte Duke for the European Commission on behalf of the Internal Market and Consumer Protection Committee on the European Commission’s proposed regulation for a Single Digital Gateway.
Study on Consumers’ Decision-making in Insurance Services: A Behavioural Economics Perspective – November 2017
| Client: | ec-dg-justice-consumers | |
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| Published: | November, 2017 |
This study focused on consumers’ decision-making in the non-life insurance market when purchasing domestically and cross-border. It tested ways to help consumers make better decisions using a behavioural experiment, collected complementary data on the supply side of the market, and examined potential savings consumers could make.